Films as Part of the Mass Media

Films as part of the mass media in the study of modern communication can be considered to influence the audience. The emergence of this influence is a possibility that depends on the process of negotiating the meaning by the audience on the message of the film and refers to the success of the audience in the process of negotiating the meaning of the message conveyed. If the negotiation of meaning by the audience is weak, the greater the influence of the broadcast will be. Negotiation has the meaning of a transactional process of communication, where communication receives and interprets the meaning of the message received according to its socio-cultural background. Film as a form of mass media has an important role in the socio-cultural, artistic, political, and scientific world. The use of films in community learning is partly based on the consideration that films can attract people’s attention and partly … Read More

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